A Journey Towards Second Homes and Lucrative Investments in the Heart of Hospitality!
Can you turn a passion for real estate into an unforgettable experience? cHer entrepreneurial journey began in Dubai’s thriving cityscape, where she established FLC Group. This company, a major force in integrated marketing, helped Adriana gain prominence in the Gulf and India Cooperation Council. However, motivated by her inherent desire for new experiences and enchanted by Bali’s charm, she set her sights on the paradise that is Indonesia.
While she continues to maintain her previous role, her career became even more enriching and exciting upon becoming Partner & Director at Bali Villas R Us. She discovered more than simply a business opportunity; she realized a mission to create sanctuaries that go above and beyond the ordinary.
Under her influence, Bali Villas R Us has grown with a mission: to provide guests with a second home while simultaneously providing investors with opportunities for both financial success and personal fulfillment.
Besides the conventional boundaries of real estate, Adriana’s vision unfolds as a narrative of breathing life, meaning, and soul into spaces. Her commitment extends beyond the physical structure; it embraces the profound act of creating enduring memories. At the foundation of her journey is a mission that resonates with human emotions—the desire to seamlessly blend comfort with the exhilaration of exploration.
Below are the interview highlights:
Can you please brief us about your company and its inception story?
As a premier player in the property management and marketing sector, our company is deeply invested in offering a full spectrum of services encompassing property consulting, management, and marketing.
What sets us apart is our commitment to creating personalized guest experiences. Our team is the cornerstone for investors and property owners who are in pursuit of the ultimate villa for investment, complemented by flawless rental management services. For our guests, the goal is simple yet ambitious: provide exceptional holiday accommodations that aren’t just places to stay, but spaces where memorable moments are born and cherished for years to come.
What inspired you to pursue a leadership role in real estate, and how do you envision the industry evolving in the coming years?
My fascination with real estate began in childhood, particularly with villas, and was further shaped by my strong foundation in marketing. This unique combination took me on this path. Bali Villas R Us has been a pivotal inspiration, driving my ambition to convert properties into sanctuaries that not only offer extraordinary experiences but also personal well-being for our guests.
Looking towards the future, my vision for the real estate industry is both innovative and guest-focused. I envision an industry that prioritizes continuous innovation and centers around the customer.
The future I see is one where technology seamlessly enhances the real estate journey, sustainability is at the forefront of every decision, and personalized services elevate the standard of living, raising the bar for everyone.
As a leader, how do you foster a collaborative and innovative culture within your real estate team or organization?
Creating a culture where collaboration and innovation thrive is all about patience, heart, and a strategic mindset. It’s like guiding a team through a mix of creativity and consistency.
At the heart of our approach is nurturing a culture of continuous growth. We encourage our team to embrace small, innovative steps and to see every experience as a learning opportunity. In our space, taking thoughtful risks is celebrated because it paves the way for meaningful breakthroughs, all while keeping our foundational work steady and strong.
Strategic planning is our compass, ensuring our day-to-day efforts are in harmony with our dreams for the future. By bringing together bold ideas and stability, we aim to build a path of advancement and heartfelt success.
Can you describe a challenging situation you encountered in your real estate career and how you navigated it successfully as a leader?
In this journey, we have faced many hurdles, including ever-changing regulations and the challenge of unregulated brokers.
Our strategy was rooted in empathy and understanding, focusing on continuous learning, compliance with laws, and building positive relationships with regulatory bodies.
Facing the issue of unregulated brokers, we leaned into our values, highlighting our commitment to transparency, top-notch service, and unwavering integrity. This approach not only differentiated us but also nurtured trust.
By participating in industry forums and advocacy groups, we joined forces with peers to advocate for changes that would ensure a more open and fair real estate market. Through these efforts, we contributed to shaping a better environment for everyone involved.
What values or principles guide your decision-making process when it comes to real estate investments or project developments?
In making decisions about real estate investments or developments, my guiding lights are managing risks wisely, deeply understanding the market, spreading investments to ensure safety, and always having a plan for the unexpected.
I look at the big picture, focusing on lasting growth rather than quick wins. For me, it’s about staying true to core values and seeing beyond the now.
Every property is unique to me, with its own story and potential. I’m passionate about bringing out the best in each one by spotlighting what makes it special.
In your opinion, what are the most critical skills and qualities that a successful leader in the real estate industry should possess?
To truly lead in real estate, one needs a clear vision, unwavering integrity, and the ability to light a spark in others. Being a great communicator is essential—not just for building strong connections but also for navigating negotiations with ease.
Being flexible, creative, and keenly aware of the market’s pulse are must-haves. At the heart of it all, carrying a positive spirit, bouncing back from setbacks, and a commitment to making a real difference are what set a leader apart in this industry.
How do you stay informed about the latest trends and developments in the real estate market, and how does this knowledge influence your strategic decisions?
Our team keeps a pulse on the real estate world by diligently monitoring market trends, changes in consumer preferences, and regulatory shifts. This proactive approach allows us to adapt our strategies in pricing, marketing, and managing properties, enabling us to capitalize on opportunities and mitigate risks with precision.
This rich understanding of the market shapes our decisions on investments, acquisitions, and our overall business expansion, ensuring our actions are in harmony with the current market environment and future expectations.
What strategies do you employ to build and maintain strong relationships with clients, stakeholders, and industry partners in the real estate sector?
At Bali Villas R Us, the heart of our approach is delivering exceptionally personalized customer service tailored to the unique wishes of our guests.
We strive to not just meet but exceed expectations, creating unforgettable experiences that encourage our guests to return, and deepening our client relationships. We believe in the power of open, honest communication with property owners, investors, and our maintenance teams.
It’s crucial to us that everyone involved feels valued and heard. By regularly sharing insights on property performance, market trends, and our strategic moves, we build confidence and a sense of partnership, working together towards shared goals.
Moreover, we actively engage with our community and industry partners in Bali through networking events, local associations, and collaborative projects.
Our participation in community initiatives and partnerships with local enterprises play a significant role in enriching the Bali real estate market. This approach not only strengthens our network but also fosters a culture of trust and respect.
Can you share an example of a project or initiative you are particularly proud of and the impact it had on your team or the community?
Our team has consistently excelled, distinguishing itself in sales, service management, and enhancing our client offerings. Yet, our true measure of success lies not just in achievements but in the heartfelt appreciation and testimonials from those we serve.
Witnessing the joy on our guests’ faces and reading their positive feedback affirms our impact, assuring us that our dedication to exceptional service has indeed made a meaningful difference in their experiences.
As a leader in real estate, how do you balance the pursuit of profitability with a commitment to sustainability and community development in your projects?
It’s a delicate balance, but it’s at the heart of what we do.
Our strategy is multifaceted. First, it starts with our team—we nurture an entrepreneurial mindset that inspires innovation and creative solutions. This approach has been instrumental in building a team that’s not just dynamic but capable of leading meaningful change.
We’re also deeply committed to the communities we operate in. By prioritizing local hiring and supporting local businesses, we’re helping to drive economic empowerment and sustainable community growth.
Sustainability isn’t just a buzzword for us; it’s a guiding principle. We focus on integrating energy-efficient practices, minimizing waste, and conserving the environment in all our projects. It’s about doing well by doing good, ensuring our profitability doesn’t come at the expense of the planet or the people we serve.
Could you please let us know about any honors or awards you have received thus far in your professional career?
Recognition, in my view, primarily stems from the value we provide to our clients, guests, and communities. As a result, our emphasis has consistently been on delivering outstanding service, promoting sustainable development, and creating a beneficial influence in the real estate and hospitality industries.
With that being said, below are a few of my recent awards:
- Most Remarkable Women Leaders Revamping the Future in 2024 by Inc. Magazine.
- The International Women Entrepreneurial Challenge (IWEC) Award 2021
- Enterprising Women of the Year Award 2019
- Women Entrepreneurship Award at Femina
- Women’s Super Achiever Award at Femina
- Pioneering Woman Leader Award at the World Women Leadership Congress
- Excellency Brand Marketing and Management Award at Femina, to name a few.
Honestly, the truest form of recognition we cherish comes from the positive impact we make on our clients, guests, and the communities we serve.
It’s always been our mission to excel in providing excellence in our service, champion sustainable practices, and leave a lasting, positive mark in real estate and hospitality. These values are our compass, guiding every decision and action.
Of course, while our focus remains on making a difference rather than collecting accolades, any honors we receive are a testament to our team’s hard work and dedication to these principles.
